Google’s looking to provide more ways to find exactly what you’re looking for when performing visual searches by introducing a new ‘Multisearch’ option that enables users to combine both visual and text parameters to expand their search results.
By using Google’s new multi-search option, powered by its evolving AI and machine learning tools, searchers will now be able to add extra parameters to visual search queries, allowing them to further refine their results, honing in on what they really mean to find.
As Google puts it:
“With multi-search, you can ask a question about an object in front of you or refine your search by color, brand, or a visual attribute.”
More Looks with Google
More discovery options often translate into better overall shopping experiences. This expansion of search capacity looks to provide users with more ways to conduct more relevant searches, supplying them with closer matches using enhanced visual cues. With people starting to shop across Google more than a billion times per day, the platform remains to be a key facilitator of eCommerce discovery. On that note, Google also looks to enhance the experience with ‘more browsable search results’ for apparel and fashion shopping queries.
Visual search qualifiers could potentially become a bigger element in the future, as AR wearables and other tools enter the fray. As people gradually get more accustomed to using visual references and various ‘Smart’ devices that support integrated control functionality (ie. smart glasses, smartwatches, etc.), the capacity to add the same elements to visual search could become more significant for the entire discovery process.
Besides, in case you haven’t noticed, Google already has a rather extensive visual search interface, often displaying the most popular results based on aggregated results and chosen keywords – further expanding on an option that’s already good only helps make things even better, if not slightly more efficient, at least. In the same way, these expanded options will be more appealing for marketers and advertisers who want to focus on increasing their reach and brand awareness, allowing them to better plug in their offers to match relevant queries.
The Wrap
It’s interesting to see how Google’s looking to get ahead with this, adding both immediate utility and refining its search process altogether in one update. Google wouldn’t be the tech behemoth that it is today if it didn’t know how to tap into and capitalize on trends, which is exactly why it’s leaning into the growing use of online shopping options.
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