TikTok is introducing something new to its regulatory and penal system – presenting: TikTok’s newest ‘Strikes-based’ system for account suspensions and penalties. TikTok is implementing this new system to weed out repeat offenders in the app, as opposed to taking action on each individual case. According to TikTok, repeat offenses are a common problem:
“Repeat violators tend to follow a pattern – our analysis has found that almost 90% violate using the same feature consistently, and over 75% violate the same policy category repeatedly.”
Striking
To potentially impose stronger penalties and provide more protection for users, TikTok’s new system will see users penalized based on their cumulative actions.
“Under the new system, if someone posts content that violates one of our Community Guidelines, the account will accrue a strike as the content is removed. If an account meets the threshold of strikes within either a product feature (i.e. Comments, LIVE) or policy (i.e. Bullying and Harassment), it will be permanently banned.”
TikTok does say that its policy thresholds will vary depending on a violation’s potential to cause harm to community members. To add to this, accounts that manage to get a high strike count across various policies and features will be permanently banned.
“Strikes will expire from an account’s record after 90 days.”
It’s a good update, which should help TikTok improve its safety practices, and weed out some of the worst offenders in the app. As noted, that should also provide users with more protection, and with TikTok under the rising pressure to keep its primarily younger audience safe. This is another important step in its evolving process. To add, TikTok’s also rolling out a new account status element in its Safety Center, which will provide an overview of any strikes or penalties applied to your account.
The updated display will also include a listing of the reports that you’ve made on other accounts and content, upping the transparency in its enforcement processes. Lastly, TikTok’s also launched a new test of a feature that’ll provide creators with information about which of their videos have been marked as ineligible for recommendation to For You feeds, along with why, as well as a link to its appeals process. The test is currently underway in select markets.
The Wrap
Being the world’s currently most popular app, TikTok is under significant pressure to provide more protection and safety measures. Each step forward on this front is a big win for TikTok, and it’s good to see TikTok looking to provide more tools and transparency elements.
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