Pinterest also partakes in Pride Month celebrations! Pinterest has announced that creators in Brazil and the UK will now be eligible to apply for its Creator Fund, while also putting more focus on rising LGBTQ+ creators, as part of the broader in-app celebration of the event.
As Pinterest explains:
“To ensure the creativity that comes from LGBTQIA+ creators is not overlooked, the Creator Fund will reduce barriers of entry for them to reach new audiences on Pinterest and give them resources to bring even more creativity to the platform. For this first cohort, the UK will focus on fashion and beauty creators while Brazil will combine creators from the food, beauty, fashion, and decor categories.”
A Pride-filled Pinterest
Launched in April of last year, Pinterest’s Creator Fund is designed to help[ support Pinners build their presence on the platform and monetize their Pin efforts to have them posting more often. Like with all platforms, Pinterest is working to keep its top creators active, thereby keeping more users coming back. While Pinterest may not have the appeal and reach that other apps might, it at least has its unique benefits that are further boosted by additional funding. In short, a bigger purse is always better as it helps keep the top stars content.
To add to its Creator Fund expansion, Pinterest is also launching a new campaign with creator David Lovric, tying into Pride Month. Have a look at this trailer.
“In our new “Somebody needs you” campaign, Pinterest creator David Lovric shows a fellow Pinner that boys can wear makeup too. Through makeup how-to’s, David’s content inspires Pinners to explore their authentic selves.”
Pinterest will also be highlighting LGBTQIA+ creators throughout the month via its Pin initiative, which will include creator originals, Shopping Spotlights, and more.
“Also, over the next few weeks, when Pinners globally search for terms related to “Pride” on Pinterest, they will see a landing page on Today’s Inspiration with the theme of this year’s campaign, We Belong Here, that will lead them to Pride focused boards and articles on celebrating belonging.”
Pinterest has become a key connective tool for LGBTQIA+ users, while now also serving as a key hub for increasing both understanding and community. As an example, searches for “gender equality” have increased 55% YoY, while searches for ‘lgbt support” are up by 4x.
The Wrap
Other searches, including those for “lgbtqia+ flags” have also seen a steady increase in the app, underlining the role that Pins can play in facilitating community connection and providing numerous ways to show support. The focus on LGBTQIA+ creators within its Creator Fund will only help further enhance this focus, ideally making Pinterest a more welcoming space for all users.
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