To double down on its activities for Pride Month, TikTok will also be hosting a ‘Queer Inclusivity in Marketing’ event next week, which will provide tips and insights to help brands maximize their efforts to expand inclusion in their outreach. As per TikTok:

“TikTok is committed to providing a safe and inclusive space for our LGBTQIA+ community to share their stories, connect, listen, and learn from one another. Whether you’re a queer person or an ally, join us on June 13th at 1 PM CT for TikTok Takeoff: Queer Inclusivity in Marketing, a virtual session focused on teaching small businesses how to amplify queer voices and show up authentically year-round.”

Good Inclusions

The hour-long virtual session will include a range of spokespeople who’ll discuss how to be ‘authentically inclusive’, and how to engage the queer community, while also providing creative tips and tricks to help you get started. Although the bigger question is really whether or not inclusivity can be ‘faked’. But we digress.

As TikTok explains:

“We’ll hear from queer-owned small businesses on their experiences as queer business owners, how they found success on TikTok and in their business and their thoughts on how brands can support the queer community all year round.”

On top of this, attendees will also have the chance to ask questions and learn from the panel of experts. The primary attribute that makes forums like these value-adding has less to do with business elements, because business shouldn’t discriminate in any shape or form, but more on the culture that influences business practice within a given demographic, which in this case happens to involve members of the LGBTQ+ community.

The Wrap

There’s no need to complicate an already concise and good-sounding initiative, which this is, honestly speaking, so we won’t. For all intents and purposes, this is a good initiative that ties into Pride Month, which could give you, and many others, some valuable pointers on how to improve your inclusive appeal, ensuring that you’re tapping into the potential of the Pride community. There could be some tips and notes that you hadn’t considered.

If you’re interested, you can register and attend the virtual event here.

Sources

https://bit.ly/43FkByt