Time flies so fast – it’s already half of the year! What that means is that it’s time to start planning your holiday campaigns to ensure that you have everything set and ready to maximize your sales results this coming holiday season. True, while there are still roughly 6 months left before the most festive time of the year, nailing the lead-up is key, and, in some cases, that means planting the seeds now to reap the full benefits later in the year.

Early Holidays

To help with this, TikTok has published its 2023 Holiday Marketing Playbook, which, again, includes a range of helpful insights and notes to ensure that your holiday TikTok planning is on track and that you’re ticking some boxes now to enhance response. The full 13-page guide includes a range of notes on TikTok as a product discovery platform, and how it’s influencing shopping behaviors.

It opens up by stating how discovery on TikTok can add your brand to the top of shoppers’ wishlists. 15% of all product discoveries begin on TikTok, while nearly 50% of TikTok users turn to the ‘For You’ page for Holiday & Shopping Events content. And before we forget, of course, there’s a section about Hashtag use, too – the expected top Hashtags to use are #Haul, #Hosting, and #GiftIdeas. Not too surprising are they? But these are the forecasted trends.

TikTok also provides a range of guide notes and tips on how you can maximize your holiday promotions, including step-by-step listings of all the key foundations. In a nutshell, TikTok lists 3 simple steps:

  1. Connect reliable and safe catalogs.

  2. Master TikTok fundamentals.

  3. Take an always-on approach.

Also included are overviews of TikTok’s ad products. To be fair, on the app, everything begins with video shopping ads, which isn’t too surprising for a platform that specializes in short-form video. True enough, video shopping ads can lead to up to 15% higher conversions compared to non-shopping ad campaigns.

The closing sections of the playbook include some calendar overlays for when it would be best to enact each type of campaign. Though it may not look like it, it’s actually a text diagram, rather than the usual roadmap. Either way, it’s fairly simplified for ease of reading, which is a well-accepted bonus.

The Wrap

It’s an interesting overview, as are all TikTok playbooks, and informs you of potential key channels for your marketing outreach this year. TikTok is unanimously the most influential social platform right now, especially for younger audiences. As such, it’s worth considering whether you should be using it within your holiday plans, and how you can do so to best effect. In any case, it makes for a good read and can help get you thinking about your holiday plans beyond just TikTok.

Sources

https://bit.ly/3MJbaqp