Is TikTok part of your holiday marketing plan? It should be! Certainly, the world’s currently most popular app would be able to add a few brownie points to your seasonal efforts, allowing you to tap into its highly influential and wide-reaching channel. If you’re looking for a way to maximize TikTok use, then this could help – TikTok has recently launched a new holiday marketing mini-site, which includes a range of case studies, ad tips, creative tools, and more, which could help you map out your marketing approach.
The Key This Holiday…
To add to this, TikTok has also provided an overview of key holiday trend notes and tips to get you started. With TikTok continuing to rise in popularity and gaining traction with more users, it could be well worth considering how these elements would play into your process. Before we head into a couple of the guide details, you can check out TikTok’s full holiday marketing tips overview here.
To start, TikTok notes that holiday shopping is happening now, and it pretty much is – the guide says that around 87% of users start their Winter holiday shopping at least a week or a few weeks in advance. Going further, TikTok trends inspire new holiday traditions with shoppers and suggest that users looking for shopping inspiration or gift ideas to look no further than their ForYou Feeds to see how other users bring out their own celebrations.
TikTok’s guide also highlights how it can offer you several curated solutions so that you can reach your goals. Of the various solutions available, TikTok claims that it can help you increase sales through its video shopping ads, generate leads via instant forms, and attract shoppers with interactive add-ons and the like. There’s a fair bit of variety here, so it’s safe to assume that TikTok can at least tick off some of your campaign maximization needs.
The guide also says that holiday entertainment is entertainment that delivers impact. One of the big case studies looked at is that of Wonderskin. To drive awareness and sales of their signature lip stain, Wonderskin leveraged Video Shopping Ads (VSA), Product Cards, and Dynamic Destination featuring a tutorial-style video. The shopping campaign was highly successful in driving users to Wonderskin’s in-app product landing page and purchases. The results gave Wonderskin a 46% increase in ROAS, a 33% more efficient Cost per complete payment, and a 21% increased complete payment rate.
The Wrap
The last section of the guide throws in a couple of starter tips that show you how you can establish your own presence while maximizing the growth potential of your seasonal efforts. To summarize, it’s a pretty handy guide with a load of insights that would help you push your TikTok strategy to the upper limits. On regular days, TikTok already makes for a viable advertising and marketing channel, but during the holidays, that propels TikTok to near-stellar levels, bumping its overall value, relevance, and reach. If you’re looking for something to add a little something to your TikTok approach this year, then this new guide is well worth a look.
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