TikTok recently announced that it’ll be introducing new editing tools to give users more creative freedom when it comes to their content. The new tools will supposedly allow users to easily adjust clips, sounds, images, and text, which are now available to users in the US and most other regions around the world.
TikTok Pro Editor
With the new tools, users can now stack, trim, and split video clips, like what you can do on most built-in phone video editing apps, only that this one is an in-house TikTok feature – you can edit your clips without having to minimize the app. Editing and posting videos on TikTok is already simple enough, but these additional tools expand the options for creators to experiment with their content and make it more intuitive. To add, TikTok’s also throwing in new tools to edit sound, allowing users to cut, trim, and set the duration of sounds in their clips. Users can now also use more sound effects, which is a bonus given how TikTok is primarily a sound-on environment.
TikTok is also giving users the ability to easily edit, position, and set the duration for text. Another new feature that lets users add photo and video overlays for picture-in-picture or video-in-video stacking. Quite the inception-based move, but it does add another dynamic approach to engagement.
Last on the list of new additions is how users can now rotate or zoom in and out of frames on individual clips. If you string a series of TikToks together, you can sort of make out how such an option would allow for more cohesive and, overall, more immersive viewing.
Along with these tools, TikTok also rolled out a new Photo Mode feature that lets you share carousel posts of images that automatically display one after the other. You can add music to these as well, which viewers can also swipe through. TikTok says the new feature is designed to give users a way to share high-quality images. The launch came at a time when Instagram was pivoting to video to better compete with TikTok, which dismayed many of its users.
TikTok also recently expanded its maximum character count for descriptions to 2200, allowing creators to add a tad bit more context, potentially better resonating with their audience. TikTok says that this small expansion would allow creators to build on stories they’ve shared. Considering how some younger users also use TikTok as a viable search engine, TikTok is also giving creators more opportunities to optimize their content for search, increasing discoverability and potential reach.
The Wrap
TikTok is already the most popular app in the world and the launch of these new features only adds to its flawless streak of growth for the 4th straight quarter. Since short-form is the current video trend that everybody’s looking to get on, TikTok cements its place as the definitive leader in the space, providing oh-so-important basic editing options for creators to spruce up their clips and polish their video elements without much need for technical expertise or editing knowledge. Note that these are tools optimally designed for editing on the fly, which is ideal for TikTok, as well as the younger generation who have a knack for ‘shortcutting’ things.
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