Are you looking to develop an effective approach to TikTok marketing? With TikTok projected to break near 2 billion users by this year’s end, it’s worth considering how it could be used to amplify your brand messaging, both through organic and paid approaches that could help you get you in front of more of your target audience.
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So, how do you make best use of the platform for marketing? This new TikTok guide should provide more insights into effective brand strategy, providing a range of prompts to help you nail down your platform approach. Some of it sounds fairly like general Social Media marketing advice, but there are some nuggets of wisdom that could help formulate a more effective TikTok-specific strategy.
The guide itself is pretty short and easy to digest, which you can view in full here. Likewise, you can check out more tips for building a TikTok community here. Alright, with the plugins out of the way, let’s now take a closer look at some of the key points being discussed.
First off, TikTok notes that the type of content that always have engagement makes use of both organic and paid elements. TikTok suggests creating and making use of activation strategies, which serve as blueprints to develop custom strategic plans for your business goals. To lay the foundations for your activation strategy, you have to ask the right questions, which do differ between organic and paid channels. Check out TikTok’s overview for the details.
- 54% of the TikTok audience say that a brand is ‘for them’ after seeing a combination of the brand’s organic content and paid ads.
- Brand awareness has been observed to increase by up to 2.5x after exposure to at least two (2) exposures to brand content.
- 64% of the TikTok audience say that they would purchase a brand after seeing organic content and a paid ad from that brand.
Another interesting section talks about how TikTok suggests developing a learning agenda, which it believes will allow brands to effectively develop organic and paid content strategies in line with their brand goals. One thing about developing your own agenda is that you have full freedom to customize the various fields as you see fit, essentially tailoring it as close and as accurately as possible for your brand. True enough, 79% of TikTok’s audience agree that it’s a place for brands to demonstrate a bit of personality and express themselves.
The Wrap
Again, they may seem like relatively simple tips, but that’s just it – TikTok is able to effectively make use of even the simplest things and turn them into desirable results; things don’t need to be complex for them to score well. On Social Media, it’s quite the opposite – the simple something is, the better. Definitely worth the consideration and a trial or two here and there.
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