TikTok just announced a range of new initiatives in celebration of the upcoming Pride Month, including live-streamed events with exclusive content from the LA Pride Parade and Festival, as well as a showcase of LGBTQIA+- owned businesses. At least in this sense, TikTok well exhibits what a more inclusive approach looks like – one that all social platforms should work to incorporate when it comes to general community fairness and acceptance.
Shout With Pride!
Starting things off with programming, TikTok will broadcast a range of live streams under the #ForYourPride theme throughout the month. These broadcasts aim to highlight the LGBTQIA+ community through direct insights and perspectives.
TikTok live-streams will also provide an opportunity to present its latest cohort of LGBTQ+ TikTok Trailblazers – a select group of creators that are a ‘driving force’ when it comes to unlocking ‘meaningful change’ through the power of creativity. The live streams will be broadcast via @TikTok throughout the month.
To add, TikTok’s also the official presenting sponsor and partner for this year’s LA Pride Parade and Festival, which will take place in Hollywood from June 10 – 12, 2022. According to TikTok:
“For LA Pride, we’re excited to debut a first-time TikTok Pride parade float and bring music fans an exclusive backstage TikTok LIVE series from the LA Pride in the Park music festival.”
TikTok will also be showcasing LGBTQIA+ businesses and SMBs throughout the month via the TikTok for Business and TikTok Small Business channels. There will also be themed Hashtags, Pride playlists, and creator spotlights, providing a range of ways for users to take part in the event.
Pride Month is a great opportunity to show how far we’ve come as a society in embracing people from all walks of life, while also serving as a moment to reflect on the barriers that still exist, requiring our united effort to bring them down. Showing your support for Pride Month initiatives is one way of also contributing to it, which might just help open new doors for others in your circle.
The Wrap
From an individual standpoint, it may not seem like much, but from a global perspective, such actions signify the coming of great change. Though it may not occur soon, events like these at least show hints that principles and ideals also shift over time. Even a small acknowledgment can go a long way.
This push blends in well with TikTok’s culture-based and driven structure, aligning with the platform’s key use cases and strengths, opening for it more opportunities in the coming future.
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