It’s a fine day to be a social media manager, why? Because TikTok just added a new set of social media management platforms to its Marketing Partners Program, which will enable you to organize, schedule, and publish content to TikTok from your chosen platform.
As TikTok puts it:
“Today, we are excited to introduce the TikTok Marketing Partners Program’s inaugural group of badged partners in the Content Marketing specialty. These eight industry leaders – Brandwatch, Dash Hudson, Emplifi, Hootsuite, Khoros, Later, Sprinklr, and Sprout Social – have built innovative solutions that make it easier for brands to publish, manage, and track their content on TikTok, all within the content management tools that brands already use and love. We are excited to connect brands with these trusted partners who can help them lean into and level up their TikTok-first content strategies.”
More!
This makes planning your TikTok updates easier, while also simplifying the repurposing process so you can reshare your video assets across each platform. The key to success on TikTok is creating content with organic usage of the app because overly-salesy and blatant promotions will get skipped and ignored, as opposed to more natural-looking clips that fit perfectly into people’s ‘For You’ Feed.
Still, it could make it easier in reverse too, enabling you to share your TikTok clips to other platforms. At the very least, it enables you to map out your scheduled content across all networks, helping to ensure you remain consistent and active in each app. That’s not all – through this new integration, brands using these approved TikTok partners can:
- Manage – Organize, schedule, and publish content on TikTok; streamline content collaboration, scale publishing activity, and manage cross-platform content.
- Understand – Track profile and video metrics in real-time, compare to other platforms, and benchmark performance; optimize strategies; better understand audiences and engagement.
- Respond – With Content Marketing partners, you can track conversations happening in the comments section, delegate and respond, understand the community’s engagement style with your brand, and maintain a consistent response cadence to stay engaged with the TikTok community.
It could provide a big boost to your TikTok marketing efforts, which is ideal since TikTok is expected to further grow its user base this 2022. A lot of brands are now looking to establish a TikTok strategy, in alignment with the latest trends.
The Wrap
These new integrations will provide insight and oversight to optimize your TikTok approach, making it much easier to scale your current content efforts to include TikTok clips. It’s a huge update and no doubt many social media managers will be excitedly looking to add TikTok to their dashboard.
It might need a little getting used to, but it also makes TikTok a more central part of many brands’ social media strategies. You can read more about TikTok’s Marketing Partner Program here.
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