As it works to maximize its revenue opportunities, TikTok’s launching a new educational initiative to help marketers better understand and utilize its various platform features to reach and engage the TikTok audience.
School Of TikTok
Called the Creative Agency Partnerships (CAP) University, the program takes agency partners and freelance creatives through all aspects of effective TikTok creation.
As TikTok explains:
“CAP University is a custom learning program that allows enrollees to join the courses they want, customize their learning curriculum based on the agency’s unique areas of growth, and even attend live office hours session with TikTok’s CAP team to further their knowledge and gain an in-depth understanding of the creative possibilities on and off the platform.”
Among the initial elements available were: ‘TikTok: From Briefing to Pitching,’ ‘Concepting & Creating for TikTok,’ ‘Trends and Music Licensing,’ and more. There’s also an element focused on working with TikTok creators, which is a critical building block for the app’s current growth.
If TikTok wants to keep its top stars, it needs to get them paid – commensurately. While TikTok may be very popular right now, if it can’t offer equivalent deals as offered by other platforms, then it could eventually face a creator revolt, which is what was responsible for Vine’s demise. In retrospect, TikTok is the closest to the second coming of Vine if there ever was one.
Monetization was never TikTok’s strongest area, and the fact that short-form content doesn’t really allow for optimal ad placements doesn’t help. In short, monetizing short-form videos is difficult, which TikTok must remedy if it means to retain its current position in the social media race.
The Wrap
Despite pressure from time and rising competition, TikTok does have a range of monetization avenues available, along with the attention of many brands and potential endorsers. What TikTok really needs now is to create an equitable link for its key contributors, facilitating more branded content deals and providing creators with more opportunities to earn from their efforts.
TikTok already has a number of publications that help all user types get more acquainted with its monetary tools and features. This new education program could be a great way to polish up your knowledge, with direct input straight from the platform’s creative team. The program looks to facilitate the creation of new creator connections, which only adds to TikTok’s creative process.
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