TikTok has announced a series of live-stream events in celebration of International Women’s Day (3/8). TikTok will also be running a series of content highlights throughout March to promote influential female creators. Doubling down on global recognition and TikTok’s promotional boost, this push marks an important period for female personalities who are looking to significantly boost their online efforts, making now the perfect time to build on their TikTok presence and performance.
TikTok For The Ladies
As per TikTok:
“This year’s IWD theme, #BreakTheBias, is a direct call to action for the world to recognize and address the biases women face in order to advance each and every day. On TikTok, women find ways to navigate these everyday challenges by supporting one another, from exchanging tips on #CareerTok for negotiating better benefits and higher wages to candidly sharing their lives as parents.”
Marking the event, TikTok decided to host a series of live-stream sessions that’ll feature inspirational female creators. The sessions will run on the main @TikTok channel in the app, starting at 5PM ET. Besides the chance to tune in to your favorite female creators, each session also serves as an insight hub from which you can draw tips and pointers to complement your approach and various strategies.
- 17:00 – 17:30 – “Vibin” with @Latto
- 17:30 – 18:00 – “Work With Me” with @nichellelaus
- 18:00 – 18:30 – “Get Ready With Me” with @kissyduerre
- 18:30 – 19:00 – “Train With Me” with @dafnenavarrol
- 19:00 – 19:30 – “Work With Me” with @natasha.surya
- 19:30 – 20:00 – “Cook With Me” with @himynameispriya
On top of this, TikTok will also be curating content for its Discover Page, using both daily and weekly themes, including:
- #WhenWomenWin (3/8): From change-makers to innovators, here’s to the power and strength of women leading movements towards progress across the world. Check out stories from our community with #WhenWomenWin.
- #WomenInMusic (3/9): Be it an iconic, historic performance or a new artist heard for the first time, share your discoveries and find new favorites with #WomenInMusic.
- #WomenInGaming (3/10): Celebrate and see some of the most popular gaming hacks, winning moments, and tricks with the TikTok Community.
- #WomenOwnedBusiness (3/19): From Wall Street to Main street, see how women are building and growing their businesses on TikTok.
The Wrap
As noted earlier, the highlights could help you discover more prominent female voices in the app, getting tips and pointers along the way on how you can better your own TikTok approach. Besides takeaways on just TikTok itself, the event might also give you inspiration towards initiatives for next year’s International Women’s Day and Women’s History Month. The best thing about this is how evident we see TikTok’s cultural nuances, riding on the driving theme of momentous occasions to spur action and promote inclusive movements and ideas. Such a niche-mechanic has always been a strong point of TikTok.
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