TikTok has published a new guide on how to create effective influencer marketing campaigns within the app, incorporating learnings from the best-performing videos on its Creator Marketplace. As per TikTok:

“We analyzed more than 300 top-performing videos from the Creator Marketplace, TikTok’s official platform for brand-partner collaborations, looking for patterns among the videos with the highest engagement rates. Then we validated our findings with first-party research to make sure they aligned with user sentiments (which they did.)”

Key Partners

TikTok has come up with an 11-page overview of key connection and creation techniques to help improve your creator collaborations, including notes on how to plan your campaigns, how to connect with the right influencers and more. You can download TikTok’s full ‘Making Creator Marketing Easy’ guide here. Let’s take a look at some of the key notes.

To start, TikTok provides some key insights into why creator collaborations are successful in the app, based on user insights. Creator campaigns also give your ads a more organic feel, which can be hard to simulate, by utilizing the expertise of platform experts to better align your messaging. Creator-led branded content on TikTok increased ad recall by as much as 9%.

The guide then provides specific insights on how to create an effective influencer marketing promotion in the app. It then proceeds to further break down each of these elements, providing more data and tips on how to establish a creation process for your collaborations. There’s even a short Dos and Don’ts section, which further reinforces your strategy. One interesting tip is to avoid putting long CTAs into captions.

Also present are some notes about finding the right creators for your campaigns, though they’re not as specific and comprehensive as you might like. And, perhaps most surprisingly, the guide even wittingly includes a TL;DR section, which is ironically a one-page section, which gathers all the key influencer connection notes. The top 4 overarching steps to take are:

  • Ditch the Script.

  • Find a Natural Hook.

  • Be Strategic with Trends.

  • Pick the Right Community.

The Wrap

It’s another handy guide for TikTok, which could help you formulate a more effective approach to influencer collaborations in the app, which, again, has proven to be a key approach for many TikTok marketers. As TikTok puts it, tapping into the right influencers, with the right communities, could procure huge benefits.

Sources

https://bit.ly/3nbLRnU