The NBA finals begin this week, hooray! The event is set to culminate with the biggest moment of the season, the crowning of a new NBA champion in June. For marketers, that presents an extended opportunity to link into the NBA hype, potentially boosting your marketing messages by aligning them with the latest news and happenings throughout the finals season.

Team Red!

While Reddit may not be the first platform that comes to mind for promotions like this, this new overview could change that. On that note, Reddit has shared a couple of key insights into NBA discussion in the app, and how it shifts during the finals. Let’s take a look at some of the stats Reddit lays out.

Apparently, even more than Twitter, Reddit claims that it’s the go-to place for NBA finals conversation, especially around tentpole events. Reddit notes that conversation spikes (up to 2x) when the playoffs start, during the Eastern & Western conference finals begin, and peaks during key Finals games.

Reddit also notes that there are also key interest groups with related mentions of the ‘NBA Playoffs’ and ‘Finals’. Some of these key interest groups are ‘Basketball’, National News’, and ‘Entertainment’. Reddit’s overview also touches on how you can tweak your NBA Finals campaign strategy, amplify your brand, and reach a niche audience that can’t be found elsewhere.

Reddit even went as far as to deliver what you can incorporate in your planning before, during, and after the NBA finals to really make the most of your efforts. All throughout, Reddit is basically teaching brands how they can build, maintain, and expand brand awareness, which can also potentially impact your reach and conversion rates. While we can dive into the details of Reddit’s overview, because there are a lot of in-house elements and terminologies involved, what we can surmise is that it’s a very helpful, albeit very platform-specific resource.

The Wrap

Known mostly for its controversial discussion threads, Reddit wouldn’t initially strike you as a place that could potentially nourish your marketing efforts. You can consider it a ‘Black Sheep’, if you would, among other social platforms, or more of a ‘Diamond in the Rough’, if you ask us. Just because Reddit looks like an uncanny candidate to contribute to the growth of your online brand, that’s exactly the reason why it’s the perfect candidate. – remember, distinction and uniqueness are what make you great, especially on Social Media.

Sources

http://bit.ly/3ZYRaV7