TikTok has recently announced a new slate of programming for Earth Month, which will see the platform promote sustainability and environmental awareness content to help inform and further educate its audience. As TikTok explains:

“Join us in celebrating and collaborating with creators, advocacy organizations, and communities to bring this year’s theme, ‘Invest in our Planet’, to life. Throughout the month, we invite our community to learn how they can make a difference by supporting sustainability and conservation efforts.”

For The Earth

TikTok will showcase content that highlights sustainability best practices and advice, along with creators that are looking to promote sustainability initiatives. One such activation is ‘Community Spotlights’, which basically connects users with creators who make sustainability an essential part of their lives.

TikTok also looks to highlight organizations and causes that are seeking to make a change to help improve awareness among its community. One section specifically talks about how and why you should take action to learn about organizations dedicated to sustainability and conservation globally. TikTok also lists a couple of organizations that serve as good examples of what proactive sustainability is.

TikTok has been active in supporting various climate initiatives, including last year’s COP27 UN Climate Change Conference, which it sought to amplify by sending a crew of creators to the event to provide on-the-ground insight. Pushes like these are important because studies have shown that younger adults are more likely to engage with climate change content on social platforms than they are via any other media.

This puts TikTok in a unique position to inform and educate on this front, which just further attests to the importance and relevance of programs like this. Such integrations could prove valuable, while also presenting brands with new opportunities to promote their own sustainability messaging to align with the broader program.

The Wrap

If you ask us, we believe that more, if not all platforms should work to incorporate such initiatives into their overall work model. One area that a lot of people overlook is that technological advancement is not without its natural detriments – supporting more modern infrastructure and processes guzzles up more resources, some of which either take thousands of years to replenish or not at all. Everything on Earth is finite and what we do for the sake of progress either helps prevent or catalyze potential future disasters.

Social Media can be used as a great engine to spread awareness that as individuals, although small, there are at least certain contributions that we can make to minimize the damage we do to the environment, improving the overall quality of life, while still partially contributing to development.

Sources

http://bit.ly/3UwrHRV