We all love ‘Doge’, don’t we? Come on, how can one not, right? Doge has become such an iconic pop-culture figure that it immortalizes the real, world-record-holding Shiba Inu, Kabosu – a 17-year-old dog. Doge has become so popular that it was eventually transformed into a meme, even going so far as to have its own cryptocurrency, which is the ‘Doge Coin’.

So, if you’ve logged into Twitter recently, you might have noticed Elon Musk’s latest ‘hilarious’ prank. In case you didn’t notice at all, Twitter’s app icon was replaced by Doge’s image, or basically, Dogecoin, which Musk has been a big supporter of in the past.

Doge-ter

Why Musk is fond of the DogeCoin can be anyone’s guess; however, some have speculated that it was an April Fool’s joke, albeit a couple of days late. For his part, Musk says that this was based on the idea that was proposed to him some time ago. So, based on his own words, is it really ‘sickkk’? The absence of ‘be’ from Musk’s Tweet bothers me a bit.

It’s currently unknown how many organizations would be willing to risk diluting their brand recognition in this way, and we doubt that anyone else who had invested $44 billion into a company would consider the same. Then again, if you’re one of the richest people in the world, money itself probably loses meaning at some point, so we doubt that the possible negatives associated with this barely even factor into Musk’s thinking.

We do wonder about the broader impacts of the perception of Musk as being both a genius and a business leader. Musk, surprisingly, does have a heap of fans, who are always going to praise his every move. Surely, some investors and others associated with Tesla and Space X have some concerns about the erratic nature of Elon’s management style at Twitter.

Perhaps this is how Musk has always run things at his other companies, and we’re now just seeing some of these off-the-cuff public decisions, which seem potentially more problematic when applying that to self-driving cars and rockets. Maybe, just maybe, it’s these kinds of antics that are impacting his overall reputation.

The Wrap

We guess the important thing here is that Musk’s entertaining himself, even as the price of the company dips by more than 50% and revenue declines at a similar rate. Another possible reason for the Doge icon on Twitter could be that Musk is currently facing a $258 billion racketeering lawsuit over his support for Dogecoin. Musk is alleged to be using his massive Twitter presence to artificially inflate the value of the cryptocurrency, of which he presumably owns up to 28% of the entire listing. Maybe it’s another controversial move by Musk to boost engagement rates? At this point, who knows, right?

Sources

http://bit.ly/3nTggY4