Happy Birthday Facebook Workplace! This week, Facebook’s prime corporate communication tool, Facebook Workplace, will be 5 years old. You may or may not have heard of it, but the platform has helped over 7 million employees and professionals and has played a key role in aiding businesses and companies stay connected by optimizing their internal communication structures.
Amidst recent controversies, you’d think most companies would have ceased use of Facebook’s workplace by now, but on the contrary, it continues to gain favorable ground. The platform even saw a 40% increase in users, but that’s attributed to COVID-related reasons instead of pure want. Still, it does attest to the platform’s dominant status as being one of few that offers what it does.
Here’s how Facebook puts it:
“Since 2016, some of the world’s most innovative organizations, including Walmart, Vodafone, Banco Galicia and Vision India Foundation, have now experienced that Workplace effect. In the past year we’ve welcomed companies including BT, C&A, English National Opera, Petco, Sephora and Virgin Australia along with countless local businesses.”
Facebook Workplace was launched in 2016 and has since received a little more than 200 new features and updates, helping more than 7 million professionals balance work and life. As more people start to prefer hybrid work models, balanced time at home and at the office, the shift helps explain the increased adoption of the platform and how it’s suite of tools have helped maximize work productivity and streamline internal business processes.
From a business-owner’s standpoint, while Workplace is essentially Facebook, it’s a business-centric Facebook that does without the noise of public interaction. Because of its comprehensive layout, Facebook Workplace helps a business save significantly on training and accessibility costs. Throw in the benefits of live-streaming, file-sharing, and internal announcements and you have a business-level communications swiss knife.
However, even with its recent success, not even Facebook can deny that perceptions on their branding have led to some initial roadblocks.
Here’s how they put it:
“Five years ago, this was a hard sell. It took early, visionary leaders to trust us and come onboard. It was hard to explain the ‘Workplace Effect’ – you just knew it when you felt it. But we saw our customers empowering people to turn their companies into communities and had faith that the rest of the world would soon see it, too.”
The Wrap
Here’s what we know, as of now there’s an increasing adoption of Facebook Workplace. It’s an effective and easy-to-use tool to get internal communications in order which, for the most part, will prove vital to operations since increased productivity and reduced communicatory friction are major factors that contribute to substantial growth.
WIth the way things are going right now, it’s likely that the adoption of Facebook Workplace will only continue to rise post-pandemic. This can be backed up by the fact that it’s only recently where we were all made aware of our own digital reliance and the corresponding gaps related to steps either already taken or not taken at all in bridging real-life business structures with online counterparts. As it stands, businesses can and should no longer just bank on one channel, but instead strike a balance between what’s real and what’s virtual.
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