Any news with Twitter nowadays always hits the ground running, with this most recent one highlighting new CEO and owner Elon Musk announcing even more job cuts. Let’s not waste time and get straight to it!

Call It A Job Slash

Over the weekend, Musk’s transition team reportedly cut 4,400 of the company’s 5,500 staff. Twitter uses local contractors for various tasks, including content moderation and site management, but these are not employees, as such, so they were not included in the original staff cut, which saw Musk cut half of Twitter’s employees last week (before asking some of them to return). The impacts of these latest cuts aren’t clear yet, but it seems as though the platform’s moderation and daily upkeep could eventually deteriorate. Musk was upfront about the need to cut costs, noting how the company was actually losing money every day since he took over. Case and point, it’s not a great time to be staff on Twitter.

Delayed Verification

Elon’s $8 checkmark program has so far been messy (really, has anything he’s associated with been meaningful for Twitter?). The ensuing chaos has even led to major stock impacts for some of the bigger companies. As a result, Twitter’s now taken a step back, with the program removed from live deployment late last week. Musk admitted that it needs ‘some tweaks’, but he does expect the $8 check marks to be made available again by end-of-week. An update to this process seems to address issues with account impersonations, enabling Twitter to provide official linkage between, say, a Social Media organization and their actual staff in the app, a potential new variation of the Gray tick mark to be displayed along with the Blue check mark.

Twitter x LinkedIn

This is more of a left-field option, but Elon also says that people will soon be able to list their employment and education history on Twitter, expanding Twitter search into a whole new element. Musk noted this in response to a user question about employment history and resumes, to which Musk answered would be ‘coming soon’. This could add more credibility (or not) to what a user is saying. For example, if a user is saying something about climate change, you can check their Twitter resume and find that they have no history of climate experience, which could lessen the value of their input. It certainly adds another layer of opportunity to make money via in-app job listings.

The Wrap

These are some big notes from Musk, which are already simplified here, and this isn’t even including his whole provocation of conflict between ‘the people’ and the ‘media elite’. It’s not entirely clear where this whole debacle stemmed from, but the negative coverage around Musk’s takeover has thus far translated to staff cuts, verification changes, outrageous price hikes for subscription offers, and many more that have pretty much driven Twitter into the ground.

It seems that these issues have been reported pretty accurately, regardless if Musk finds them flattering or not. But perhaps there’s something that we’ve all missed? Then again, it could be that Musk is just benefitting from inciting class warfare, which would just be twisted. Twitter is on the brink and that’s all we can say about the entire thing for now.

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Sources 

http://bit.ly/3UEGrh0