With Tweet editing, the supposed ‘most-requested’ Social Media feature of all time, recently added to Twitter Blue offerings, you would expect there to have been a big jump in Blue subscribers over the last week or so, right? Well, if you look at Twitter’s stats, it doesn’t seem like that’s the case. According to the latest insights from Sensor Tower, Twitter hasn’t seen a major spike in revenue intake, at least based on overall app ranking data.
All Hype?
Based on SensorTower’s chart, following the launch of Tweet editing in Twitter Blue users in Australia, Canada, and New Zealand, there was a bit of a jump, with Twitter rising up the app revenue ranks slightly in each region. Twitter then released the option to US-based Blue subscribers on October 6th, which also resulted in a ranking boost, based on SensorTower’s highest-grossing apps rankings.
The biggest jump, however, came on Sunday, October 9th, where Twitter went up several ranking spots in the US, which does point to a fairly significant shift in users paying money in the app. But since then, it has largely regressed to the mean once again, which could suggest that the initial interest in Tweet editing hasn’t driven any major uptick in Twitter Blue adoption. Twitter seemed fairly confident that it would, even raising Blue’s price back in July, likely to prepare for the arrival of Tweet editing. And it could be a bigger driver than the data suggests.
It does seem that the early buzz has died down, and it’ll be interesting to see if users do see the ongoing value in Tweet editing, which gives you a 30-minute revisions window, with five chances to edit. Alternatively, you could just delete the Tweet and start over. In some ways, it feels like the hype around Tweet editing has been overblown, mainly due to Twitter’s reluctance to add it – every other Social Media platform has offered edit tools for years, with no major issues or concerns. Given, making minor typos in Tweets is annoying, but is it that annoying to justify paying so that you can edit it? Probably not. Sure, it’d be handy so you can fix up errors, but it really isn’t that big of a deal.
Overall, it feels like the Tweet editing hype was mostly just that, and in reality, most people don’t really have a lot of interest in the option or at least paying for such. It’ll be interesting to see how Twitter Blue changes once Musk eventually takes over the app.
The Wrap
Musk has been fairly critical of Twitter Blue as a product, noting that it should be cheaper, should offer verification of some form, ‘and no ads; if users are willing to pay to use the app. Jason Calacanis, one of Musk’s confidantes, also described Twitter Blue as ‘an insane piece of shit’, noting that:
“These dipshits spent a year on Twitter Blue to give people exactly… Nothing they want!”
Whether or not these perspectives still reflect Musk’s views remains to be seen, but he could look to make major changes to the Twitter Blue offering either way, while he’s also advocated for editing to be made more widely available in the app.
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