For those of you who might not have noticed, Twitter has long been a key companion for trending TV shows, with around six TV show-related Tweets sent every single second in the app. For years, Twitter has worked to capitalize on this in various ways, including through direct integration of live video content into the platform, along with the incorporation of variable Tweet displays alongside TV presentations. While none of these have really caught on like wildfire, Twitter is still a very viable place to go if you want to join the discussion about the latest TV shows, as will be explained by these new insights.

TV Talk

Twitter recently released a batch of new insights about the current Tweet activity regarding popular TV show discussions on the app. These could help you tap into the trend and get in on the action to boost your engagement. According to Twitter:

“With more network shows and streaming services than ever before, Tweet volume has increased to match – 4.9 million Tweets per week on average. As TV moments and fanbases get more attention on the timeline, there are more opportunities for brands to fit organically into diverse fandoms and conversations.”

Let’s now take a look at this new overview Twitter created that covers some of the key elements about TV show discussions in the app, which, again, might be worth considering for your Tweet strategy.

First, Twitter notes that growth when it comes to TV-related conversation has risen by 64% over the past six months – that’s roughly a steady 10% increase per month from the starting reference point. Next, when it comes to the ‘Top TV Genres of 2022’, Sci-fi/Fantasy takes the top spot at 69.4 million Tweets, followed by drama and anime at 46.3 and 38.5 million respectively. Last on this list is competition, garnering 9.9 million Tweets; still, that would mean 9.9 million potential new engagements if you were to focus on that element.

Also worth noting is that half of TV Tweets come from younger generations, mainly Millenials and Gen-Z. This translates to about 64% of TV Tweets coming from people who are under 34. Furthermore, the only genre where Millenials beat out the Gen-Z is Sci-Fi/Fantasy, with a 49% vs. 28% weight. Particularly when it comes to reality TV, Gen-Z far outscores Millenials at 52% vs 17% respectively.

Lastly, the final section simply presents a chart that illustrates Tweet frequency by hour. People Tweet the least between 4 – 6 in the morning and the most at 9 in the evening, presumably before heading to bed.

The Wrap

While TV Tweet discussions might not be your thing (or niche), their prevalence with regards to Tweet engagement cannot be denied. Though not the greatest, these numbers are still relatively significant and can still offer you sizable gains should you ever decide to tap into them. At the very least, it’s worth considering incorporating some of these elements into your overall Tweet approach.

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Sources 

https://bit.ly/3cRL0nh