Okay, by now, we all know that LinkedIn has been working on a native post scheduling feature, right? At the same time, company pages will also now be able to follow other pages in the app. These changes are part of LinkedIn’s latest feature update – let’s look at some of LinkedIn’s latest app functions.
LinkedIn Natives
First up is on post scheduling – now, when you compose a post on LinkedIn desktop, you’ll also be able to select a date and time that you want the update to go live. According to LinkedIn:
“As a marketer, we know it takes time and resources to strategize, create, and publish content in order to reach your audience. To help you manage and share content at the right time, you can now select the specific date and time for your Page posts to go live, all within the platform.”
Of course, marketers have been able to schedule LinkedIn posts via third-party Social Media management tools for years, but, as history has proven, native scheduling tools are still superior as they’re more directly aligned with the platform systems, which can make it easier to, say, tag other pages, or see how your post will look in the app.
LinkedIn’s native post scheduling option will enable you to map out your posts up to three months in advance, while you can also see all of your scheduled pages via your company page tools. It could prove to be a handy option, though it’s only available in the web version of the app, at least for now. To add, company pages will also be able to share an automated post when they add an open job listing to help maximize exposure and reach.
LinkedIn’s also adding audio events for Company Pages, providing another way to engage with your audience, which does sound a bit dated, given how the audio social trend wave is now two years back. Then again, LinkedIn’s never been one to move with the trends, and it could be that live audio events fit better on it than they would on Twitter or Facebook.
On LinkedIn, you can end up with a range of opportunities to make professional connections via audio events or tune into industry-specific discussions with leaders in your field. Given LinkedIn’s user base, this could end up being a valuable addition, despite broader audio trends having supposedly ‘fallen off’.
Lastly, Company Pages will now be able to follow other pages in the app, providing another means to stay on top of relevant industry trends. That could prove a great way to monitor key discussions and find opportunities to chime in from your brand account, while you could also use it for monitoring competitors, as well as tracking other businesses in your niche and how they approach their LinkedIn strategy.
The Wrap
It feels oddly similar to Facebook’s ‘Pages to Watch’, which can prove to be a valuable source of insight and inspiration, helping to refine your approach. You can also use it to monitor popular accounts, in case there are opportunities for brand exposure in their comments. There is a range of options here, and those looking to scale their LinkedIn exposure are no doubt already considering it. Interesting updates, relatively small, but interesting nonetheless.
Please note:
This action will also remove this member from your connections and send a report to the site admin.
Please allow a few minutes for this process to complete.
