LinkedIn wants to help bring up the next generation of podcasting talent with the launch of its new LinkedIn Podcast Academy, which will provide participants with the knowledge needed to launch a successful podcast. Building on the LinkedIn Podcast Network, a collection of branded podcasts that the company launched last February, the new podcast academy will provide support to emerging podcast hosts, aligned with its expanding podcast network push.
“The LinkedIn Podcast Academy is a 6-month incubator pilot, which will connect emerging business podcasts with exclusive programming, coaching, tools, and LinkedIn co-branding to expand and better reach their audience. This inaugural group of professional voices cover a wide range of topics in the professional arena: from leadership and entrepreneurship to human resources and technology.”
Cast Your Pods!
LinkedIn’s looking to use the new program to build on its podcast listenership, with an increasing number of professionals turning to podcasts “to get the insights and inspiration they need to accelerate in their careers.” Podcast listenership has been steadily on the rise for the past decade, with some 460 million people now tuning into podcasts regularly.
LinkedIn has seen this popularity reflected in its own Podcast Network offerings, which include a range of professionally focused programming designed to help listeners maximize their career opportunities. Now, LinkedIn is looking to expand on this, while, at the same time, providing new opportunities to a range of creators who want to branch out into career advice.
Another notable thing to note here is how LinkedIn, despite wading into newer waters, at least new compared to the route it first took, stays true to its roots as a professional network. In that sense, while it’s feeding into the whole podcast trend, at the end of that new directional shift is still some of LinkedIn’s core elements – thought leadership, career options, educational courses, and more.
The Wrap
It could be a big opportunity for upcoming podcast hosts, providing significant exposure potential, along with guidance and resources. The inaugural LinkedIn Podcast Academy program will launch on March 20th, with 19 shows participating in the initial process. Interested in learning more? You can check out more details here.
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