Creators are the new currency for social platforms, with every platform now working to sweeten its deal to keep their top talents posting on their apps, which keep their fans coming back to check in on their latest posts and updates.
Today, Twitter takes its latest step in working to boost its creator appeal with the launch of its new ‘Twitter Create’ mini-site. Twitter Create will host a range of tips, insights, and examples that are designed to help creators maximize their Twitter presence.
Getting Creative
The new site, which you can check out here, includes specific sections for creators in different verticals to help guide them on how to maximize their Twitter presence. Say, for example, you tap on ‘Podcasters’, you would then be taken to a dedicated page of tips for how to promote your show, including notes on which specific Twitter products you can utilize.
Given its current focus on monetization, it’s obvious that Twitter’s new offerings, like Super Follows and Spaces, are the main push, with each providing new ways to make money from what you do in the app. If you scroll down further in any topic stream, you’ll shortly find case studies, notes, and other blog posts that can help guide you in the right direction.
Again, the site provides a good overview of Twitter’s various monetization avenues, in nine different categories, while also including a range of blog posts and notes that can help guide your Tweet approach. Twitter’s set of monetization tools still hasn’t really caught on, with Twitter Blue not yet becoming a key contributor to the platform’s revenue, while other offerings, also based on Twitter’s most recent performance update, failed to drive it significant income.
However, there is some benefit to them and there are some users who have already driven significant benefits from their use. The Trick for Twitter now is to help creators maximize take-up and build their own offers to better incentivize people to pay for content. This has been a key challenge for its creator monetization tools – people have always been able to read Tweets for free, what reason is there for them to start paying now? This hesitation seems to be the critical point that Twitter must overcome.
The Wrap
This new platform aims to provide more specific guidance on this element, which could make it a valuable resource for those considering their add-on options to incentivize subscribers, while newer additions provide more, simple add-on tools that can steer creators in the right direction to how they can enhance their Twitter presence for a paying audience.
Which is really what needs to happen. People simply won’t pay for your Tweets, no matter how popular or witty you may think you are, but they will pay for exclusives and additional engagement offers that can further align them with your presence.
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