Elon Musk’s plans to transform Twitter into an ‘everything app’ are slowly starting to take shape, with Twitter (or its parent company X Corp, more specifically) recently acquiring job-matching startup Laskie for a yet-to-be-disclosed sum.
As Axios reports, Laskie, which describes itself as a ‘job-matching platform where tech jobs apply to candidates’, allows managers to connect with eligible tech industry candidates to fill available positions.
Target Locked
Twitter supposedly gave the company a stock and cash offer, which will seemingly see Laskie’s platform integrated into Twitter as Musk and Co. look to branch out to more areas and build on Twitter’s offering in new ways.
Twitter, which also just hired a new CEO, is still looking to establish a definitive path forward under Musk’s ownership, with the current Chief Twit spending the majority of his time in his initial months at the app focused on cutting costs to get the company back on stable financial standing. Musk has also implemented some skirmishing revenue strategies, such as selling blue checkmarks, though none of his early initiatives seem to have made any significant impact in the broader scheme.
The next phase, then, will involve re-building Twitter in a new image, which will seemingly include a bigger focus on video content and original programming for big names, while also providing more opportunities for creators, and eventually, more kinds of tools and options to facilitate expanded usage.
That could also include job listing elements, which also now veer into LinkedIn territory. And, perhaps also dating? Musk’s ambitious ‘everything app’ plan refers to his long-standing concept of a social platform that also facilitates simple, in-stream payments, and then incorporates additional functionalities from there. The concept mirrors how messaging platforms like WeChat have become essential Chinese utilities, used for almost every kind of transaction imaginable – though thus far, no Western Social Media app has been able to get similar type usage trends off the ground, despite various efforts.
Meta, for example, has tried to increase the utility of both Messenger and WhatsApp in different markets, with limited success. Regional regulatory requirements have been the most significant impediment to Meta’s expanded payments plan, while user interest has also remained low, despite added functionality. On that note, will Musk’s ‘everything app’ plan fare any better?
The Wrap
Given that it’s Elon Musk, it’s hard to bet against him, based on his track record in especially difficult industries. However, it does seem like most of these concepts have been chucked out before, and none have gained much traction with users. It’s not that they won’t work, but based on history as evidence, the crystal ball appears murky for these add-on projects.
Perhaps those past experiments were too far ahead of their time, and maybe now, with a younger generation that’s grown up on Social Media, they’ll see more take-up as a result. Or maybe Musk has another alternate plan to enact his vision. Guess we’ll all find out soon enough.
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