It’s not going ‘full TikTok’, but Twitter is looking to lean into emerging video consumption trends, with two new updates designed to improve the Twitter video experience – and ideally, get people spending more time in the app.
They're going to make all videos expand into the feed and then you can scroll through videos as if it's TikTok. Will this workfor Twitter? I don't know, but the Twitter algorithm will have to adapt if it wants any shot at success.
The Biden administration is ordering a panel that screens foreign investment for national security risks to heighten scrutiny of deals that may give China and other adversaries access to critical technologies or may endanger supply chains and personal data.
TikTok Now is the new social platform from TikTok. Share your most authentic moments with the people who matter the most. TikTok Now lets you post a daily video or photo at the exact same time as your friends. You’ll receive a random daily notification at the same time as your friends, giving you a 3-minute window to take a 10-second video or real-time photo using both the front and back cameras.
That might sound like an extreme take, but YouTube, via YouTube Shorts, is ramping up its pitch for top short-form creative talent, with The New York Times reporting that YouTube will soon add a new, direct monetization option for Shorts, which would provide a clearer pathway for short-form content creators to make money purely for their clips.
Instagram just quietly added QR codes for posts! You can also create QR codes for Reels, tags, locations, and more. This is a great way to share short videos and place them on promotional material, presentations, or even merchandise.
Instagram users cumulatively are spending 17.6 million hours a day watching Reels, less than one-tenth of the 197.8 million hours TikTok users spend each day on that platform, according to a document reviewed by The Wall Street Journal that summarizes internal Meta research.
With over 1.5 billion YouTube users now engaging with Shorts content every month – equivalent to 75% of the platform’s entire user base – it’s worth considering whether Short video clips may be of benefit in your YouTube strategy, and how you can use the format to best effect. Which is where this new guide comes in – YouTube has published a new, 31-page overview of YouTube Shorts, covering everything from creating your video clips, to editing, to trend tips, analytics and more.
Let's talk about YouTube and Twitter. They are going all in on Podcasts and it could get super interesting!!! YouTube’s taking its next steps into podcast hosting, with some users now able to access a dedicated podcast page in the app, which will eventually enable podcasters to feed their shows straight into YouTube, adding another promotion surface for their content.
There's a new app in town and it's called BeReal. Is it worth jumping in early now that It has 10 Million Daily Active Users? Will Be Real be the next TikTok?
There's a lot of talk about Instagram dying out in the next few years and TikTok taking over, but is that grounded in reality? Let's take a look at what Instagram is doing, and whether or not it's still engaging people.
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