Tristan and Jeff’s friend, Rett Harmon, joined them on their third virtual event. He joins the podcast to share his wisdom on how he uses Social Media to grow his local brand and built his team by wearing fun suits! He also shares his quarterly postcard campaign and effective strategies. Tune in to hear how you can use your passion with his success strategy to build your business in 2023!
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Episode Highlights:
- Who is Rett Harmon?
- Being yourself may be the greatest challenge.
- Rett is with Century 21 & speaks at many events.
- Rett talks about his Journey in the business.
- Rett talks about his fancy suits content
- Postcard campaigns?
- Watch Rett’s Instagram to see him & his team as Santa.
- Rett talks about his content around fishing with his kids.
- Why is Rett’s postcard campaign so useful?
- Rett’s advice about cross-posting & engagement.
- People need to know they can build familiarity w/ you.
- Retro Group who buy things for kids at Christmas.
- Include community impact on content strategy.
- How can you be more intentional and efficient?
- How would Rett strategize if he starts all over?
- What do people want to know?
- What about analytics?
- Consistency and intentionality work.
- How do you commit to video to expand your reach?
- What about the fear of hindering professionalism?
- How can you capitalize on all aspects of what you’re doing?
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Tweetable Quotes:
“Rett does things so incredibly unique still to this day.” -Jeff
“I am shocked that nobody has copied what you’re doing and I don’t know why!” -Jeff
“We are always trying to one-up what we did or one-up something else… for a lot of us
being ourselves is probably the biggest competition.” -Rett
“That postcard campaign is so solid with staying consistent with our past clients and
our referral partners.” -Rett
“Take the things that you already have and then go deep with it.” -Rett
“It is not always about the real estate stuff you’re doing…that is part of it, people need
to know what you do but they need to know that they can like you, trust you, and have
familiarity.” -Rett
“I don’t get into my head so much. How can you take what you have and make it
better?” -Rett
“People have a mindset issue when it comes to sitting down and saying ‘I can actually
do this”. -Tristan
“I don’t have to be the realtor for everyone in my market but I want everyone in my
market to know that I sell real estate.” -Rett
“Your business content will be duds because no one is going to Social for business
Content, that is spammy.”- Jeff
“It is taking your comfort zone and pushing it a little bit further.” -Rett
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Resources Mentioned:
Rett Harmon:
https://www.facebook.com/rettharmonc21
https://www.instagram.com/rettharmon/
https://www.linkedin.com/in/rettharmon/
YouTube
https://www.youtube.com/c/RandomtoRealEstate
TikTok
https://www.tiktok.com/@rettharmon
https://twitter.com/rettharmon
Business Video School
https://www.bizvideoschool.com/
Website
https://drunkonsocial.com/
Facebook Group
http://bit.ly/drunkonsocialfacebookgroup
Facebook Page
http://bit.ly/drunkonsocialfacebookpage
http://bit.ly/drunkonsocialinstagram
https://bit.ly/drunkonsocialtwitter
Social Genius Podcast
https://bit.ly/thesymposiumapplepodcast
Bottoms Up! Newsletter
http://bit.ly/signupbottomsupnewsletter
Linktree
https://linktr.ee/drunkonsocial
Follow Social Geniuses on TikTok:
https://www.tiktok.com/@socialgeniuses
Follow also Mortgage Whisperers:
https://www.tiktok.com/@mortgagewhisperers
Jeff Pfitzer
https://www.instagram.com/jeffpfitzer/
https://www.tiktok.com/@jeffpfitzer?l
https://www.youtube.com/c/JeffPfitzerbranding/videos
Tristan Ahumada
https://www.facebook.com/labcoatagents
https://www.youtube.com/@TristanAhumada
https://www.tiktok.com/@tristan.ahumada
Lab Coats Agents:
https://www.facebook.com/groups/labcoatagents