Breaking down Social Media Marketing Strategies into actionable items can be daunting for real estate agents. During the Social Genius “Taste of Social Con Event”, Rachel Adams Lee shares her template for success. Get ready to take notes!!
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Episode Highlights:
Rachel Adams Lee’s insight on authenticity on Social Media.
Rachel Adams Lee’s initial thought about Social Media
A life changing moment for Rachel.
Focus on authenticity and intention.
Rachel shares her journey of self-discovery
Are you scared to post your real life?
What about trolling?
How Rachel handles rejection?
When did Rachel got into Social?
Educating & entertaining people in Social Media.
Rachels 8 step process for Social Media.
Why does consistency matter for building your audience?
How your mindset affects your trajectory.
Rachel talks about referral strategy.
Be the 1% that follows up because the other 99% won’t.
How many live in a scarcity mindset?
What is the model to build a business through Social?
How can you use Google Keep and Hashtag Expert?
There is so much pressure around Social Media.
How do you get people to see your content?
Be proactive and intentional about your message.
Approach people the same way on Social as you do in real life.
Rachels tips for hacking the algorithm & her rule of 5-5-5.
Rachel talks about her coaching platforms & how they work.
People stick around because of who you are & how it makes them feel.
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Tweetable Quotes:
“Do you bring a lot of that authenticity into your Social?” -Tristan
“I thought I had to have the perfect job, the perfect life, the perfect hair…I just thought I
had to have this perfection because that is what people wanted.” -Rachel
“I worked so hard to do everything for everyone else that I didn’t even know who I
was.” -Rachel
“It was so insane because I thought I was going to get a lot of judgment but all I got
was love and acceptance.” -Rachel
“Everybody out there wants you to live your best life.” -Rachel
“So many people are so scared of sharing and think they have to have the highlight
reel.”-Jeff
“When your strategy is business or highlight reel, you are just blending in with the
masses.” -Jeff
“I believe in being proactive, not just in my real estate business but my life too, my
marriage..” -Rachel
“I made my why bigger than any excuse I could come up with.” -Rachel
With Social Media, you are either educating people or you are entertaining them,”
-Rachel.
“If you create a model and you stick to it and you are consistent with your message
and your branding, you give people something to count on and they stick around.”
-Rachel
“You have to be that 1% that follows through.” -Rachel
“If you’re not running your Social Media it will run you.” -Rachel
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