Meta just announced a new update for its Accounts Center tool, which should make it much easier to manage your privacy settings across Facebook, Messenger, and Instagram, all in one place. The updated Accounts Center will include all of your info from all three apps – including personal details, password, and security, along with ad preferences. Centralizing all of these management options will allow users to better review and update their preferences without having to go to separate elements in each.
At The Center
As Meta explains:
“For example, you can now easily make your ad topic preferences consistent for Facebook and Instagram accounts by adding those accounts to the same Accounts Center.”
It’s a good way to help users manage their in-app experiences, and it does make a ton of more sense to have all of it in a single place, though some may also see that as a risk. Still, most users have now connected their Facebook and Instagram accounts anyway, so technical linking is already in place. This would just make it a little easier to dictate your experiences across each, without having to dive into the respective settings.
Meta’s also updating its ad settings and controls along similar lines, providing more manual input into your experience.
“First, we’re updating our Data about your activity from Partners’ control, which is now called Activity information from ad partners to help people easily understand how their activity sent from other websites and apps is used to power the ads they see. Second, we’re making it easier for people to understand their options when it comes to seeing ads shown by Meta on other apps and websites. Finally, we know people want more control over the ads they see, which is why we’re exploring new ways to give people the ability to see more ads about the things that interest them, in addition to the existing option of seeing fewer ads about things that don’t interest them.”
Now, you’ll have more ways to dictate the ads you’re shown, and how your data is being used for ad targeting, across Meta’s apps.
The Wrap
It’s a rather handy update and a particularly relevant one from Meta that’ll make it easier for users to have more influence over their experience. Of course, the next challenge is getting users to actually review such; Meta’s just adding the tools. Meta says that the changes will begin to go into effect today, and will gradually be rolled out to everyone with connected accounts on Facebook, Messenger, and Instagram ‘in the coming months’.
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