This could be a handy update for creators looking to build a business around their personal brand. LinkedIn’s rolling out a new option for LinkedIn Premium subscribers that’ll enable users to add a custom CTA button to their profile, which will then direct profile visitors to a specified URL from your LinkedIn presence. 

To Action!

As per LinkedIn:

“For many of our Premium Business subscribers, their LinkedIn profile is crucial for connecting to new business opportunities. That’s why we’re starting to roll out a new Custom Button that provides the option to add a personalized call-to-action to their profile.”

What’s important to take note of here is that this is specific for Premium Business users, which is slightly more expensive than Premium Career, the cheapest of LinkedIn’s Premium packages. LinkedIn’s new ‘Custom Button’ option will be available in your profile settings, and provides six preset CTA options to choose from:

  1. Visit My Store

  2. Visit My Website

  3. View My Portfolio

  4. Visit My Blog

  5. Request A Consultation

  6. Sign Up for A Demo

Upon choosing a button you want, you can then enter the URL of your choice, and, as seen in the last screenshot, that will add a large CTA button to the top action options when viewing your profile. That could be a good way to prompt mode direct traffic from your LinkedIn presence, with an expanded array of options to promote your business offerings.

Though limited to paying users, it’s interesting to see another social platform looking to provide praying users with extra functionality, as a means to generate a bit of extra income from their subscription elements. Of course, Twitter’s leading the charge here, as it tries to push more users to pay for Twitter Blue, while Meta’s also now selling its own ‘Meta Verified’ program. Snapchat has also seen good results with its Snapchat+ subscription.

Each program varies significantly, which further highlights the value of add-on functionalities, and while LinkedIn already provides a couple of extra features for paying users, it’ll be interesting to see whether or not it looks to add more tools to entice more subscriptions.

The Wrap

To put this to scale, only around 6% of LinkedIn members currently pay for LinkedIn Premium, which is a comparatively good take-up for a Social Media subscription offering. Snapchat+ is currently used by around 0.33% of Snap users, while Twitter Blue take-up is at 0.26%. One key benefit of LinkedIn Premium is that it does provide some advantages for job seekers – and if it can add more functionality, it could become a more significant app offer.

LinkedIn says that the Custom Button is currently available to a small subset of LinkedIn Premium subscribers, and will be rolled out to more members ‘over the coming weeks’.

Sources

https://bit.ly/41XfbNQ