Are you looking for ways to further optimize your website for Google? Oh, who are we kidding? Aren’t we all? All the time, for that matter. Google is still the world’s most popular search engine, despite the rising popularity of TikTok, which is used for the same thing. While younger users might be flocking to TikTok to perform queries, Google is still more integrated into a greater number of systems and processes, making it the “Status Quo’ of SEO.
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SEO is one of the more intimidating processes to learn and get into when it comes to building your brand’s online presence. There are not very many shortcuts, and there’s no avoiding the technical nature of the process. Fortunately, a team from Ahrefshas shared their SEO checklist via an easily digestible infographic (WARNING: Do Not Eat; we meant ‘digestible’ metaphorically).
Anyhow, Ahrefs breaks things down into six main categories:
Before we try and creatively summarize things further, you can check out the full infographic here if you want to.
As the name suggests, these elements mainly revolve around the roots and core of SEO as a process, going over things such as setting up the Google Search Console, Google Analytics, and the installation of SEO plugins.
This is where technical literacy grows a bit deeper. This is where website structure planning, crawlability, indexing, and various forms of coding come in. This is perhaps also the most work-intensive aspect of SEO.
A relatively simple aspect that focuses on finding, well, keywords, be they primary, secondary, or tertiary. You can also assess your ranking at this stage.
When filling out your content, some of the steps you can take to further distinguish your brand are solving the reader’s problems, writing captivating and “clickbait-y” headlines, and introducing other mediums to make your content more immersive and dynamic.
Similar to technical SEO, but to a lesser degree and covering fewer elements. The steps to perform on-page SEO includes URL scripting, content tagging, and resource linking.
Another more technical category, but this time focusing more on links than anything else. Link building, as it sounds, aims to build you more linkages, such as by replicating competitor links, recovering lost links, and even publishing guest posts.
There are way more steps discussed in the full infographic post, so we highly recommend checking that one out if you want to come up with a more comprehensive SEO approach. By no means will this overview trivialize the entire process, but at least it should help you better understand the more simple and necessary steps to take, and elements to consider to come up with your own optimized plan.