Mother’s Day is once again almost upon us, and Reddit- yes, Reddit- has published a new guide that explains why it could be a valuable platform to consider for your Mother’s Day marketing push. After all, you know what they say – a Redditor doubles as a great connector. Straight from the mouth of a Redditor.

Reddiriffic M-Day

The 16-page guide features a series of notes and pointers that teach you how you can further optimize your Mother’s Day approach, which is Reddit-specific, but also likely relates to how other social platforms see engagement around the event. Before we proceed, you can download Reddit’s full guide here.

First, we’ll take a look at an overview of its unique audience, as well as its engagement in Mother’s Day shopping. To start, Reddit presents viewers with a very attractive stat that says that Redditors are 27% more likely to purchase gifts for the holiday than the average internet user, and that 1 in 5 Reddit users are moms. A strong start. Reddit also provides reach to users who aren’t active on other social apps, which also provides unique insight into relevant conversations and interests.

True enough, Reddit says that there are over 6,000 communities in the app – not just groups, but entire communities – that are actively discussing Mother’s Day and related topics. Related topics include life advice, humor, topics on parenting, and more. It helps provide you with a pool of research for your planning and marketing, while also allowing you to connect with people researching specific products and offers.

Reddit also provides insight into Mother’s Day discussion peaks, and how you should plan your marketing outreach accordingly. Reddit identifies three major planning phases:

  • Building Awareness

  • Making an Impact

  • Driving Action

Accompanying these are notes on specific ad types and promotions, which could help boost your campaigns to connect with Reddit users around the event.

The Wrap

These are some handy notes and could be well worth consideration, especially if you’re trying to boost your seasonal campaign performance. While Reddit may not seem like the most obvious channel for Mother’s Day (and mostly any other regular-sounding holiday or topic), there are no doubt opportunities available, both for market research and outreach, provided you go looking.

Sources

http://bit.ly/3zb4YRw