If you’re thinking of starting an online blog, congratulations! You wouldn’t have been the first. The idea is no longer novel as well, since mostly everyone and their mother have, in a way or two, tried establishing an online blog business. However, a blog can still be a lucrative venture, provided you hit the right marks from the start. What are these marks, you ask? Well, we’re glad you did, so read on to find out.

13 Isn’t Always Bad

Even blogs can hit a niche. A blog niche is a topic or subject that you’ve specifically chosen to educate your target audience on. Simply put, it’s the ‘niche’ of your blog (a.k.a specialty). Depending on your overall goals, you can either make your blog niche broader or more specific.

As proven by other markets, niching down helps you better target your audience, improving brand resonance and, in turn, increasing your brand’s relevance and sales, especially among loyal customers. For example, you can have a business that’s all about finances. Your blogs can cover a more specific topic regarding finances like stock market investing. Through your blogs, you can then insert your unique offers, allowing you to better sell them, too.

That being said, blog writer Neal Schaffer shared 13 ideas of what he thinks are the most prominent profitable blog niche ideas for 2023, which are:

1. Making Money Online

One of the most profitable blog niches out there. Think about it, people love making money, so just imagine how enticing it would be for them to read up on material that does just that! A few examples are blogs on affiliate marketing incomes, passive income ideas, and tips on investing in stocks.

2. Digital Marketing

Some old heads refuse to believe in this concept, while the majority of the entire business world has already shifted to this model. In the US alone, the total digital marketing spend is just shy of breaching $261 billion by the end of 2022.

3. Personal Finance & Investing

More people are looking up ways to build more wealth nowadays, making this blog niche perfect if these are the types of people you want to cater to. Make blogs that teach people how they can approach their money-making from a unique angle. Check out how Nerdwallet did it.

4. Health & Fitness

As most of us have come to know over the last 2 years, health truly is wealth, so going with a blog niche that talks about how to live healthier lifestyles gets a lot of traction. A fitness blog can help you market weight loss products and services to eager customers. It’s not limited to just fitness, you can also cover general healthcare topics, such as dental care, pedia care, and common diseases (cold, fever, etc.).

5. Fashion

Fashion will never fade out. Regardless of the season, fashion will always be a relevant topic. This niche allows you to go all out as needed, which plays well, especially if you’re passionate about fashion. Teach people about emerging online fashion trends and leverage the growth of eCommerce platforms and behaviors to better position fashion-related products and services.

6. Food & Recipe

Food is something that never goes out of style, like fashion! Blogging about healthy and fun recipes can increase your earnings potential by as much as 10X! A prime example of this blog niche is Love and Lemons, which was established back in 2012.

7. Personal Development

People are becoming more conscious about stuff like these nowadays. Blogs that talk about self-improvement and how to care for one’s well-being can do much to vastly enhance your repute. Check out the blog Zen Habits for a prime example.

8. Success Stories & Interviews

Who’s going to turn down the appeal of reading motivating and inspiring tales, right? There’s just something about listening to people who’ve overcome great trials and reached great heights. Ted Talks is really good with this.

9. Tech & Gaming

We are in the era of tech, and, on a broader scale, gaming. Blogs that allow you to talk about, highlight, and showcase popular and emerging tech serves as a great avenue to insert brand tie-ins, potential sponsorships, or just build a community out of pure passion.

10. Education & Online Learning

Edutainment is where it’s at right now. If you fancy yourself a subject matter expert on something, then use it to your advantage! Teach people about a topic you really like or maybe even blog about learning opportunities that you can offer. Knowledge is power, as they say.

11. DIY & Home Decor

Who doesn’t enjoy a good DIY, right? Sharing with others creative ways they can spruce up their homes and interiors makes for a great draw. Ironically, teaching others how they can save on decoratives and furnishings is what can also generate more blog revenue.

12. Sports

Sports has one of the biggest online audiences ever. Starting a blog about sports and sports news could turn your life upside down but in a good way. With the popularity of sports gambling sites on the rise, tapping into the market now offers huge potential for audience reach and, subsequently, conversions.

13. Travel

Sharing the various sites of the world can draw anyone in. Depending on the demographics of whom you’re targeting, you can choose to go a more general or specific route. Not only do you get access to a relatively large pool of potential customers, the ad opportunities you can insert within your blogs makes this an even sweeter deal. Nomadic Matt is a popular travel blog.

The Wrap

There you have it. You see, there’s no need to be overly critical and complicated when thinking about what you can blog about. What you’re passionate about, what you love doing and sharing with others – that’s what your content should be. The main takeaway here is that the more specific you get, the better the chances of cashing in on those articles.

Sources

https://nealschaffer.com/profitable-blog-niche-ideas/