LinkedIn has just launched a new promotional campaign that focuses on changing the work environment, specifically with how people are looking to adjust to the ‘New Normal’ in their respective careers. You can check out the official campaign video here. Based on what we can see in the video, the new campaign examines the evolving shifts with regards […]
This makes it two-for-two for TikTok this January. Tiktok has recently partnered up with brand sustainability platform Zefr on a new brand safety post-bid measurement solution for in-feed ads, enabling advertisers to ensure that their TikTok promotions don’t coincide with potentially dangerous and offensive material. Safety Dash Advertisers can now guarantee that their TikTok advertisements are not presented next […]
LinkedIn has several ad options to choose from, but which one is the best for your brand? Using the power of polls, Social Media Today wanted to get some insights as to what audiences believed is the best ad option for delivering the best results for their business. Taking from a small sample of 410 respondents, the immediate […]
TikTok is brewing up something new. Word around the street is that TikTok is testing a new avatar feature that enables users to create digital representations of themselves based on selfies, complete with facial expressions to match their actual looks. Personalized avatars have always been well-received, so now that the most popular app of 2021 is giving […]
TikTok is introducing new functionality, although what value it brings is completely ambiguous. For the most part, what it offers the platform is neither entirely good nor bad. If there was anything that falls in the ‘extreme middle category’, this would be one of them. That being said, TikTok is currently working on bringing back […]
Twitter once tried its own Stories options, called Fleets, but that didn’t really work out, and now it’s trying something new again – Flocks, which hopefully plays out better for the platform this time around. So here’s the gist of it – Twitter’s developing a new variable audience control option for Tweets that would enable users to share Tweets to […]
Barely 20 or more days into 2022 and already Christmas and New Year have passed us. Do you know what that means? Valentine’s Day is just around the bend! With one of the most decorated yearly holidays fast approaching, it’d be folly for anyone not to maximize their seasonal strategies and tie-campaigns, something that Snapchat […]
Twitter has been going non-stop at it with developing its NFT profile display option. After months of tedious, comprehensive testing, it’s finally bringing the option to Twitter Blue subscribers on iOS as part of an initial rollout phase. This Tweet marks their official announcement and the latest progress Twitter has achieved concerning its push for more NFT integration. Blue […]
Nearly five months after the initial launch of its Communities option, which enables users to share Tweets with specific user groups, Twitter announces that Communities is finally coming to Android! Android users are now able to access Communities’ more dedicated discussion spaces, increasing Twitter’s overall reach and engagement. Communities is basically Twitter’s version of Facebook Groups, moving away from […]
There’s good news for those who are looking to maximize their marketing on LinkedIn this 2022. Today, the world’s largest professional network just added three new courses to its LinkedIn Marketing Labs education hub, covering key elements of building an optimal LinkedIn presence, while also teaching how one can fully utilize its various ad and promotion tools. Q1 Course […]
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